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What’s at stake

Inflation is at its highest in 40 years. Energy bills will suck up £60 billion of disposable income this year. How much will consumers have left to spend with you?

In the last recession, some of the world’s biggest brands went under. But you can ensure your products remain “need-to-have” and are not squeezed out when budgets are cut. Your insight team has an indispensable role in saving your brand from the coming crisis.

The Irrational Blog

All retail finance companies need to respond to the new FCA Consumer Duty regulations by the end of October, we have a straightforward roadmap to help meet your obligations…

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The world’s biggest snack & beverage brands know it. National and international retail chains know it. Global tech businesses…

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One of the recurring challenges in consumer insights research is guessing in advance which questions you will want to ask….

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Our work

How avoiding rational responses in customer research set new standards in responsible gaming and had a demonstratable positive brand impact for Bally’s.

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How did Irrational Agency use narrative research to help UKTV record the best year on year uplift in market share for 10 years.

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From product development to the big strategic questions. How Irrational Agency built a successful relationship with a global beverage and snack business.

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Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)

    Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)