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Find and define value

You have a responsibility to ensure your products and services remain “need-to-have” when belts are tightened. Only behavioural science can you get you a deeper understanding of what people truly value.

Consumers are bad at predicting their future behaviour, and traditional market research only asks questions based on past choices. We can provide the true future insight that will drive growth for your brand.

How to answer your key questions

1

Book a call and find out what we already know about your brand

2

If we don’t already know the answer, we’ll recommend a tailored approach

Narrative qual

For a fast, initial exploration of the value landscape

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System 3

To reveal the cultural narratives that drive consumer choices, in depth at quant scale

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Behavioural Conjoint

To measure consumer trade-offs and identify pricing strategies

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Hidden Stories subscription

For an industry-wide update on the latest trends

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3

We give you stakeholder-ready insights to grow your business

Book a call and get some answers

Book a call

The Irrational Blog

Whether your testing for existing or new products, the work on the FCA Consumer Duty regulations continue. We have everything you need get it write first time.

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Learn more about our new Narrative Qual and Cultural Insight offer and how you can explore both sides of the behaviour change coin.

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One of the recurring challenges in consumer insights research is guessing in advance which questions you will want to ask….

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Trusted By

Our work

How avoiding rational responses in customer research set new standards in responsible gaming and had a demonstratable positive brand impact for Bally’s.

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How did Irrational Agency use narrative research to help UKTV record the best year on year uplift in market share for 10 years.

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How can you predict consumer behaviours in a category where they have no experience of you? Discover how we used narrative research to understand opportunities in new categories for Mondelez.

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Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)

    Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)