“Our clients want to know about the future. Most market research only asks about the past.”
Since 2012, Irrational Agency has helped brands use behavioural science to understand people more deeply and make better commercial decisions. We started with a background in behavioural pricing, consumer psychology, economics and traditional research. Since then, we have worked with some of the world’s biggest brands to explore value, choice, brand perception and consumer behaviour in ways standard research often cannot reach.
Today, we are focused on narrative research: a way of understanding the stories people use to make sense of brands, categories, products and choices. Our role is to uncover those stories and turn them into clear, commercially useful insight. We combine behavioural science, qualitative depth, quantitative evidence and our own proprietary methods to help brands see their markets differently.
That might mean understanding a new audience, shaping a proposition, entering a category, optimising price, developing communications or finding the story that will help a product grow. We don’t believe in off-the-shelf answers. Every project starts with the client’s challenge, then we build the right approach around it. Our purpose is simple: to help brands understand the stories shaping consumer choice, so they can make better decisions, create stronger ideas and grow with greater confidence.
Careers
We’re always on the lookout for people with a curious mind and a passion for behavioural science. If you’re interested in helping some of the world’s biggest brands unlock consumer motivations and drive value, we’re open to hearing from you.
Apply now
Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)
Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)