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Our Story

“Our clients want to know about the future. Most market research only asks about the past.”

Since 2012 Irrational Agency has been defining the way behavioral science is used in commercial research. We’ve partnered with some of the world’s biggest brands to uncover what consumers value and provide impactful, evidence-based solutions to pricing, choice architecture, brand perceptions and behaviors unattainable using solely traditional research methods.

The agency was founded with a background in behavioral pricing strategies, consumer psychology, economics, and decades of experience in traditional research methods. Since then we have not only acted as a bridge between cutting edge academic consumer psychology and the commercial world, but continue to invent our own behavioural methods, rooted in both academic rigour and commercial application, and beyond anything already available in the insight industry.

Our purpose is to bring clients new consumer stories and insights that change perspectives and allow brands to think differently about key challenges and potential solutions. We believe that consumers’ imagination and the stories they tell themselves can uncover real future motivations and what they truly value. Our work can bring you closer to your customer and drive growth for your brand.

Meet our team

Leigh Caldwell

Founding Partner

Stephanie Shaarwi

Managing Director

Lilla Magony

Associate Research Director

Short Bio

Simon West

Head of Survey Technology

Tanzeel Ahmed

Senior Developer

Lesley Kinvig

Executive Assistant

Adam Warner

Head of Marketing

Francis Raho-Jeavons

Senior Research Executive

Careers

Head of Qualitative Research


Irrational Agency is looking for a creative confident senior qualitative researcher to be Head of Qualitative Research. 

 

If you are ambitious, want a fast track to senior leadership, and are looking to make your mark in the industry then join Irrational Agency, one of the fastest growing agencies in the UK.  

 

We’re looking for a qualitative Associate Director/Director with experience working agency side and a proven track record of winning or growing business. Someone with a demonstratable capability to independently run projects, delegate and manage resources and wants to build their own team of qualitative researchers.

 

Apply by sending a CV and cover letter to hello@irrationalagency.com

 

You can read more about the role, the company, and our plans here. 

Quant Research Manager/Senior Research Exec

Irrational Agency is looking for an ambitious quantitative researcher to join a growing team 

 

We’re looking for a quant Research Manager or Senior Research Exec looking to take the next step in their career and join one of the fastest growing agencies in the UK.

 

If you’re eager to stretch yourself professionally, work with innovative and unique award winning behavioural tools, and help run impactful research projects for some of the biggest brands, then get in touch!

 

Apply by sending a CV and cover letter to hello@irrationalagency.com

 

You can read more about the role, the company, and our plans here. 

 

AD/Director Quantitative Research


Irrational Agency is looking for a creative confident senior quantitative researcher to lead and build their own team.

 

If you love what you do, are eager to stretch yourself professionally and are looking to make your mark in the industry then join Irrational Agency, one of the fastest growing agencies in the UK.

 

Our clients love what we do, they find the approach innovative, fun and are always impressed with the results. We are looking for a strong AD/Director level quanty who can bring their expertise to the business and help us delivery excellent, award-winning work and develop our quant offering further.

 

We’re looking for a researcher with agency side experience, a proven track record of independently running impactful research projects, and is looking for the next stage in their career.

 

Apply by sending a CV and cover letter to hello@irrationalagency.com

 

You can read more about the role, the company, and our plans here. 

Qual Research Manager/Senior Research Exec

Irrational Agency is looking for an ambitious qualitative researcher to join a growing team 

 

We’re looking for a qual Research Manager or Senior Research Exec looking to take the next step in their career and join one of the fastest growing agencies in the UK.

 

If you’re eager to stretch yourself professionally, work with innovative and unique award winning behavioural tools, and help run impactful research projects for some of the biggest brands, then get in touch!

 

Apply by sending a CV and cover letter to hello@irrationalagency.com

 

You can read more about the role, the company, and our plans here. 

We’re always on the lookout for people with a curious mind and a passion for behavioral science. If you’re interested in helping some of the world’s biggest brands unlock consumer motivations and drive value, we’re open to hearing from you. 

Apply now

Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)

    Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)