Understand the features your customers truly value and give your products and services the best chance of success.
Our Behavioral Conjoint method provides brands the power and detail of traditional conjoint analysis, but takes into account context and unconscious decision making. Giving you a much more accurate tool to make the right decisions about design, pricing, branding and features of new products and services.
How it works
Consumers do not process all the information they see, or make deliberative rational decisions. Based on cutting edge scientific research our Behavioral Conjoint removes the chance of inaccurate or misleading results by using contextually accurate immersive exercises and natural time constraints – ensuring the decision making process is as realistic as possible.
The method is adaptive and configurable for use across sectors, and our team customizes every stage to answer your key challenges. Our analysis produces actionable insights on price elasticity, utility and currency value of each option. Behavioral Conjoint provides you the key strategic answers you can use to understand what to do next.
“We’ve done conjoints before, but you can’t believe the numbers they produce, people always over-claim what they will pay for a product. Behavioral Conjoint gives a much more realistic picture that you can rely on for making business decisions”
GLOBAL BEVERAGES CLIENT
How it Works
Consumers do not process all the information they see, or make deliberative rational decisions. Based on cutting edge scientific research our Behavioral Conjoint removes the chance of inaccurate or misleading results by using contextually accurate immersive exercises and natural time constraints – ensuring the decision making process is as realistic as possible.
The method is adaptive and configurable for use across sectors, and our team customizes every stage to answer your key challenges. Our analysis produces actionable insights on price elasticity, utility and currency value of each option. Behavioral Conjoint provides you the key strategic answers you can use to understand what to do next.
“We’ve done conjoints before, but you can’t believe the numbers they produce, people always over-claim what they will pay for a product. Behavioral Conjoint gives a much more realistic picture that you can rely on for making business decisions”
GLOBAL BEVERAGES CLIENT