What do the big trends mean for you and your customers?
Uncover the Hidden Stories of value with our syndicated reports for the food & drink sector.
Every quarter, learn the latest stories that reveal what customers care about and how much they’ll pay for it. The trend might be Sustainability, Wellbeing or Value for Money. But whatever it is, Hidden Stories reveals who your customers really are under the surface, what they want, and how you can give it to them.
Download preview
Hidden Stories
What do the big trends mean for you and your customers?
Uncover the Hidden Stories of value with our syndicated reports for the food & drink sector.
Every quarter, learn the latest stories that reveal what customers care about and how much they’ll pay for it. The trend might be Sustainability, Wellbeing or Value for Money. But whatever it is, Hidden Stories reveals who your customers really are under the surface, what they want, and how you can give it to them.
Download preview
How it works
We use our unique System 3 and narrative research methodologies to unlock the customer stories at the heart of the biggest consumer trends. Our approach uses implicit measurement, open ended insight and word association pathways to map future decision choices in the context of significant market developments. Giving you a better picture of how people make their choices and what is important to them.
These narratives are packaged up in an in-depth report of meaningful and impactful insights that you can use immediately to pivot strategy and sharpen messaging.
Each report also ranks the UK’s top 100 food brands – including manufacturer brands, retailers and fast food/casual dining – so you know where you stand in how consumers perceive each trend. As a subscriber, your brand will automatically be included in the ranking.
How it Works
We use our unique System 3 and narrative research methodologies to unlock the customer stories at the heart of the biggest consumer trends. Our approach uses implicit measurement, open ended insight and word association pathways to map future decision choices in the context of significant market developments. Giving you a better picture of how people make their choices and what is important to them.
These narratives are packaged up in an in-depth report of meaningful and impactful insights that you can use immediately to pivot strategy and sharpen messaging.
Each report also ranks the UK’s top 100 food brands – including manufacturer brands, retailers and fast food/casual dining – so you know where you stand in how consumers perceive each trend. As a subscriber, your brand will automatically be included in the ranking.
Download a Preview Today
Irrational Agency is committed to protecting and respecting your privacy, and we’ll only use your personal information to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you.
You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy.
By clicking download, you consent to allow Irrational Agency to store and process the personal information submitted above to provide you the content requested.