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Hidden Stories

What do the big trends mean for you and your customers?

Uncover the Hidden Stories of value with our syndicated reports for the food & drink sector.

Every quarter, learn the latest stories that reveal what customers care about and how much they’ll pay for it. The trend might be Sustainability, Wellbeing or Value for Money. But whatever it is, Hidden Stories reveals who your customers really are under the surface, what they want, and how you can give it to them.

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Hidden Stories

What do the big trends mean for you and your customers?

Uncover the Hidden Stories of value with our syndicated reports for the food & drink sector.

Every quarter, learn the latest stories that reveal what customers care about and how much they’ll pay for it. The trend might be Sustainability, Wellbeing or Value for Money. But whatever it is, Hidden Stories reveals who your customers really are under the surface, what they want, and how you can give it to them.

Download preview

How it works

Screenshot 2022-09-15 at 01.02 1

We use our unique System 3 and narrative research methodologies to unlock the customer stories at the heart of the biggest consumer trends. Our approach uses implicit measurement, open ended insight and word association pathways to map future decision choices in the context of significant market developments. Giving you a better picture of how people make their choices and what is important to them.

These narratives are packaged up in an in-depth report of meaningful and impactful insights that you can use immediately to pivot strategy and sharpen messaging.

Each report also ranks the UK’s top 100 food brands – including manufacturer brands, retailers and fast food/casual dining – so you know where you stand in how consumers perceive each trend. As a subscriber, your brand will automatically be included in the ranking.

How it Works

We use our unique System 3 and narrative research methodologies to unlock the customer stories at the heart of the biggest consumer trends. Our approach uses implicit measurement, open ended insight and word association pathways to map future decision choices in the context of significant market developments. Giving you a better picture of how people make their choices and what is important to them.

These narratives are packaged up in an in-depth report of meaningful and impactful insights that you can use immediately to pivot strategy and sharpen messaging.

Each report also ranks the UK’s top 100 food brands – including manufacturer brands, retailers and fast food/casual dining – so you know where you stand in how consumers perceive each trend. As a subscriber, your brand will automatically be included in the ranking.

Screenshot 2022-09-15 at 01.02 1

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