Caldwell, L. ‘The counterintuitive secrets to effective market research‘ 3 Minute Marketing, July 2022
Caldwell, L. ‘Narrative Research‘ Insightrix, May 2022
Caldwell, L. ‘Is there a System 3?‘ Questioning Behaviour, Nov 2021
Halonen, E. ‘Supercharging Semiotics with Behavioural Science‘ Qual360, March 2018
Cantle, T. ‘Cognitive Semiotics: where artistic interpretation meets science‘. NewMR, November 2017
Caldwell, L. ‘The unconscious war for the online shopper’s attention‘. Market Research Summit, May 2017
Halonen, L. ‘50 shades of irrational – Applying behavioural economics across cultural contexts‘. Qual360, February 2017
Caldwell, L. & Seear, L. ‘Behavioural Economics gets real: implicit measurement of customer desires‘. NewMR, December 2016
Caldwell, L. ‘The Formula for Privilege‘. TEDxCoventGarden, January 2016
Halonen, E. ‘Locally irrational: applying behavioural economics in different cultures‘. NewMR, December 2013
Caldwell, L. ‘Cognitive economics and the psychology of price‘, Digital Shoreditch, July 2013
Caldwell, L. (2022). Conviction Narrative Theory needs richer formal models. Behavioural & Brain Sciences (in press).
Caldwell, L. (2018). Public and private sector nudgers can learn from each other. Behavioural Public Policy, 2(2), 235-245.
Caldwell, L. (2018). Blindfolded, Describing an Elephant. ESOMAR Congress.
Caldwell, L. (2015) Making conjoint behavioural. International Journal of Market Research, 57(3), 495-502.
Caldwell, L. (2012) The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction. Crimson Publishing
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