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Publications

Presentantions and Webinars

Halonen, E. ‘Supercharging Semiotics with Behavioural ScienceQual360, March 2018

Caldwell, L. ‘The unconscious war for the online shopper’s attention‘. Market Research Summit, May 2017

Caldwell, L. & Seear, L. ‘Behavioural Economics gets real: implicit measurement of customer desires‘. NewMR, December 2016

Caldwell, L. ‘The formula for Privilege‘. TEDx Covent Garden, January 2016

Caldwell, L. ‘Cognitive economics and the psychology of price‘, Digital Shoreditch, July 2013

Books & Academic Journals

Halonen, E. (2013) ‘Mirror, mirror on the wall, which brand is like me most of all?‘: Integrating consumers into brand personality measurement. International Journal of Market Research, 55(1):17

Caldwell, L. (2012) The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction. Crimson Publishing

Halonen, E. & Hurmerita, L. (2010) Who Endorses Whom? Meanings Transfer in Celebrity Endorsement. International Journal of Product and Brand Management, 19(6):452-460

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