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Presentations and Webinars

Caldwell, L. ‘The counterintuitive secrets to effective market research‘ 3 Minute Marketing, July 2022

Caldwell, L. ‘Narrative Research‘ Insightrix, May 2022

Caldwell, L. ‘Is there a System 3?‘ Questioning Behaviour, Nov 2021

Halonen, E. ‘Supercharging Semiotics with Behavioural ScienceQual360, March 2018

Caldwell, L. ‘The unconscious war for the online shopper’s attention‘. Market Research Summit, May 2017

Caldwell, L. & Seear, L. ‘Behavioural Economics gets real: implicit measurement of customer desires‘. NewMR, December 2016

Caldwell, L. ‘The Formula for Privilege‘. TEDxCoventGarden, January 2016

Caldwell, L. ‘Cognitive economics and the psychology of price‘, Digital Shoreditch, July 2013

Books & Academic Journals

Caldwell, L. (2022). Conviction Narrative Theory needs richer formal modelsBehavioural & Brain Sciences (in press).

Caldwell, L. (2018). Public and private sector nudgers can learn from each otherBehavioural Public Policy2(2), 235-245.

Caldwell, L. (2018). Blindfolded, Describing an Elephant. ESOMAR Congress.

Caldwell, L. (2015) Making conjoint behavioural. International Journal of Market Research, 57(3), 495-502.

Caldwell, L. (2012) The Psychology of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction. Crimson Publishing

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