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How we find and define value for you and your customers

Narrative qual

The power of listening to your customers’ stories is the best-kept secret in research. Our award-winning qualitative interviews use empathy, rapport and methods inspired by psychotherapy to get respondents to fully share and open up. Customers from Bally’s to the Co-op have found business insights in our interviews that they’d never discovered before.

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Narrative qual

The power of listening to your customers’ stories is the best-kept secret in research. Our award-winning qualitative interviews use empathy, rapport and methods inspired by psychotherapy to get respondents to fully share and open up. Customers from Bally’s to the Co-op have found business insights in our interviews that they’d never discovered before.

Discover more

System 3

The story of your product or brand is what customers are really buying from you – the differentiator between you and the category. System 3 uncovers the stories people tell about your brand and category at quantitative scale. That tells you what they really value and why. Hidden away in the consumer’s imagination are rich strategic insights for any business.

PepsiCo, UKTV, Primark and Vodafone use System 3 for insights into value, sustainability, health and brand perception across Europe.

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System 3

The story of your product or brand is what customers are really buying from you – the differentiator between you and the category. System 3 uncovers the stories people tell about your brand and category at quantitative scale. That tells you what they really value and why. Hidden away in the consumer’s imagination are rich strategic insights for any business.

PepsiCo, UKTV, Primark and Vodafone use System 3 for insights into value, sustainability, health and brand perception across Europe.

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Behavioral Conjoint

You’ve found the story, but how to execute – and how much is it worth? When it’s time to test your messaging, optimize pricing, find willingness-to-pay for new features, and identify which promotions will drive more sales – Behavioral Conjoint has the answers.

Adding an extra layer of psychological accuracy to traditional conjoint, Behavioral Conjoint builds on your strategic research to answer the tactical questions.

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Behavioral Conjoint

You’ve found the story, but how to execute – and how much is it worth? When it’s time to test your messaging, optimize pricing, find willingness-to-pay for new features, and identify which promotions will drive more sales – Behavioral Conjoint has the answers.

Adding an extra layer of psychological accuracy to traditional conjoint, Behavioral Conjoint builds on your strategic research to answer the tactical questions.

Discover more

Hidden Stories syndicated reports

Every quarter, learn the latest stories that reveal what customers care about and how much they’ll pay for it. The trend might be Sustainability, Wellbeing or Value for Money. But whatever it is, Hidden Stories reveals who your customers really are under the surface, what they want, and how you can give it to them.

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Hidden Stories syndicated reports

Every quarter, learn the latest stories that reveal what customers care about and how much they’ll pay for it. The trend might be Sustainability, Wellbeing or Value for Money. But whatever it is, Hidden Stories reveals who your customers really are under the surface, what they want, and how you can give it to them.

Discover more

Case Studies

We’ve helped struggling new products increase revenue by 200%. We’ve helped global snack companies and national retail chains optimize how they communicate value to their customer’s unconscious mind … and we literally wrote the book on pricing psychology.

Helping creating industry leading campaigns and positive brand association with Bally’s

How avoiding rational responses in customer research set new standards in responsible gaming and had a demonstratable positive brand impact for Bally’s.

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Helping UKTV record the best share of market in 10 years

How did Irrational Agency use narrative research to help UKTV record the best year on year uplift in market share for 10 years

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Building a long term relationship with a snack giant

From product development to the big strategic questions. How Irrational Agency built a successful relationship with a global beverage and snack business.

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Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)

    Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)