Unlock the secrets of consumer stories to accurately predict future consumer behavior and drive value for your product and brand.
Consumers are bad at predicting their future behavior, and traditional market research only asks questions based on past choices. Yet, only true future insight can successfully drive strategy for your organization. Our unique System 3 method distils thousands of customer stories into a map of the consumer’s imagination and sees accurately into the future choices of your customers.
How it works
System 3 doesn’t ask traditional questions. Instead, this innovative research approach works by gathering thousands of stories from customers and building a rich map of associations between words, concept and brand. Converting the imaginative process into a quantified score, System 3 gives you the depth of qual at the scale of quant.
The map represents the topics, ideas, and needs consumers are thinking about when they navigate purchasing decisions. System 3 goes beyond emotional measurement to understand the stories consumers tell about their future – and your place in it.
It also gives you a very powerful capability: the ability to ask questions of the data, without knowing in advance what they will be. When you need to make a business decision, you can dive into the System 3 map in real time uncover the actionable insights to resolve your business challenge.
Our stakeholders loved the System 3 outputs – the rich qual-style insights inspired them while the scientific backing and high sample size gives them total confidence in the results
UK DIGITAL CLIENT
How it Works
System 3 doesn’t ask traditional questions. Instead, this innovative research approach works by gathering thousands of stories from customers and building a rich map of associations between words, concept and brand. Converting the imaginative process into a quantified score, System 3 gives you the depth of qual at the scale of quant.
The map represents the topics, ideas, and needs consumers are thinking about when they navigate purchasing decisions. System 3 goes beyond emotional measurement to understand the stories consumers tell about their future – and your place in it.
It also gives you a very powerful capability: the ability to ask questions of the data, without knowing in advance what they will be. When you need to make a business decision, you can dive into the System 3 map in real time uncover the actionable insights to resolve your business challenge.
Our stakeholders loved the System 3 outputs – the rich qual-style insights inspired them while the scientific backing and high sample size gives them total confidence in the results
UK DIGITAL CLIENT