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Work

We’ve helped struggling new products increase revenue by 200%. We’ve helped global snack companies and national retail chains optimize how they communicate value to their customer’s unconscious mind… and we literally wrote the book on pricing psychology.

Industries

Food and Drink

Retail

Healthcare and
Pharmaceuticals

Finance

Media and
Technology

Travel and
Hospitality

Trusted By

I’ve had loads of great feedback and it was great to see everyone so engaged and asking lots of questions. The debrief went really well and I appreciated that you incorporated our feedback and built on it. I felt you told a really clear story, busted some myths and uncovered new insights.

Rose Tomlins

Head of Brand and Consumer Insights, Ballys

We can now finally put a dollar value on elements of the customer journey and calculate ROI with some significant differences globally. The research gave us focused insight with robust evidence to gain support of the business and helped us create “key moments” for our target guest that both drive value and, more importantly, will lead to increased Average Daily Rate.

Lizzi Seear

Former Global Insight Director, Intercontinental Hotel Group

Irrational Agency has a truly unique and inspired approach to research which is refreshing in the current cluttered market. During my time as head of insight I commissioned quite a complex project with them and throughout the research they showed the characteristics of how true partnership and collaboration works. I would consider Irrational Agency as true thought leaders in their field.

Shazia Ginai

Former Global Head of Insight, ghd

Irrational Agency have been a joy to work with. They completely understood our aims and objectives from the outset and provided innovative solutions for how to address these. The methodology is a new one for us but Irrational Agency have been terrific in explaining the results and the methodology to the wider team and everyone is so pleased with the results and desperate to use the data!

Jane Darragh

Senior Analyst, Macmillan Cancer Support

Case Studies

How avoiding rational responses in customer research set new standards in responsible gaming and had a demonstratable positive brand impact for Bally’s.

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How did Irrational Agency use narrative research to help UKTV record the best year on year uplift in market share for 10 years

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From product development to the big strategic questions. How Irrational Agency built a successful relationship with a global beverage and snack business.

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How do you research a concept difficult to articulate? We applied behavioural science in understanding what desire means for a new generation, so a global fragrance brand could relaunch an iconic 90s scent for a new audience.

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How can you predict consumer behaviours in a category where they have no experience of you? Discover how we used narrative research to understand opportunities in new categories for Mondelez.

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Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)

    Every month, we send out free insights and real customer stories about value, inflation and other key trends like sustainability and wellbeing. If you’d like to try this out please leave your email address here. (You can unsubscribe at any time)