Andie has over 15 years of qualitative, cultural insight and brand strategy experience across diverse sectors in the UK and globally. Recently returning from a nine year stint in Australia where she held senior roles at House of Brand and most recently The Lab Strategy. She’s fluent in applying empathy led qual to behavioural challenges and  brings a macro perspective to Behavioural Science  with her experience in cultural insight and semiotics.

Austin has worked extensively in applying behavioural science frameworks and interventions in the pharmaceutical and healthcare sectors, having worked extensively with clients from 23 of the top 25 global pharma companies. He has a depth of experience across therapy areas, including rare diseases, oncology, vaccines, cardiovascular and neurology. He has a particular interest in expert decision making and cognitive narratology as applied to understanding HCP’s vs patient’s treatment decisions. He holds a BA in cognitive sciences and a MSc in behavioural economics.

Jess has helped clients develop brands optimise their communications and products through her 5+ years of research experience. Her research experience spans from her masters in Research Methods through to product development, customer experience, communications testing, and brand tracking agency-side.

Lauren is an experienced sales and marketing professional with more than a decade of experience.

Maaret is an experienced client success and business development professional having worked at Accenture and Atos.

James is experienced in managing both qual and quant projects. He is an alumnus of the Savanta graduation theme and has also worked client side at Close Brothers.

Sonia is a project management professional with more than a decade of experience in senior positions for quant and qual market research fieldwork agencies and translation companies.

Helen is our quantitative Associate Director. She has more than a decade of experience in agency-side communications testing, product development programmes and customer experience research.

Francis has a passion for understanding human behaviour. With a master’s in behavioural science, he started his career at Verve where he applied quant and qual to support clients in the health, pharmaceutical, retail and technology industries. 

Adam has more than a decade of experience of marketing and communication in the data and insight industry. He was previously Global Marketing Manager at ESOMAR, and Director at Keen as Mustard Marketing. 

Lesley is an administrative professional with a background in marketing; working for over 10 years in B2B travel and within the CMI division at Unilever.

Tanzeel has a number of years of experience working in operations – managing projects from scripting to data delivery as well as programming and managing large tracker programmes.

At Irrational he supports the research team on projects and works on product development.

Simon heads up survey the programming and data processing team with more than a decade of experience at Kantar Worldpanel and Kantar Media. 

Lilla has been trying to understand and influence how people make decisions for more than 15 years. Starting her career at creative agencies like McCann, DDB, and Innocean, she has a master’s in behavioural economics and previously worked at System1 advising clients how to optimise their ads and products for maximum effectiveness. 

Steph has worked in research for more than 20 years; she started her career at Ipsos and ran the London and Middle East divisions at Future Thinking. A multi-discipline researcher who appreciates the value that both qual and quant to insight and is an expert at merging data to tell a coherent story.